The California Milk people have an awesome ad campaign online at CowAbduction.com. I love the “cowmoflage”! I’d love to see this turned into an alternate reality game, with witnesses you could call, Cow Crows installed on farms, and actual abduction clues scattered around the state. I’m not sure what the end goal would be (other than pure, unadulterated cow-searching joy), but it’s a great campaign that could be turned into a fun ARG.
Turning coffee into feats of intellectual derring-do since 2001
Hi there, I'm Adam Simon. I'm the Creative Director and Co-Founder of Socialbomb, a social gaming startup in New York City. I recently graduated from NYU's Interactive Telecommunications Program (ITP), doing research in large scale game design, social networking, urban computing, performative technology, and networked objects. You can find info on my thesis here, and a big list of all my ITP-related posts here
I sometimes work at area/code.
Projects that I've been a part of which you might have heard of include BootyDialer, The Invention of Murder, Rumplestiltskin (An Aretefactual Performance), & Sharkrunners
You can email me at adam @ [the name of this website].
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