ProphecyBoy

Wow today was full. - more on Twitter
Oct 26th 2005
Tags: Apple, Politics

Apple sendoff to Rosa Parks

Apple’s homepage right now is a Think Different ad with Rosa Parks. It doesn’t rotate out if you refresh, it’s just a big tribute to Rosa that clicks through to an article on her activism and her life. No plugs of Apple products.

I wonder if that ad was part of the original Think Different campaign, or if they revived it just for her. Either way, it makes Apple more personal. They’ve been skewing toward the secretive and corporate lately, and it’s nice to see the human side peek out and recognize the importance of what we’ve all just lost.

Colophon

Turning coffee into feats of intellectual derring-do since 2001

Hi there, I'm Adam Simon. I'm the Creative Director and Co-Founder of Socialbomb, a social gaming startup in New York City. I recently graduated from NYU's Interactive Telecommunications Program (ITP), doing research in large scale game design, social networking, urban computing, performative technology, and networked objects. You can find info on my thesis here, and a big list of all my ITP-related posts here

I sometimes work at area/code.

Projects that I've been a part of which you might have heard of include BootyDialer, The Invention of Murder, Rumplestiltskin (An Aretefactual Performance), & Sharkrunners

You can email me at adam @ [the name of this website].

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