develop & distribute original content

lack of affiliates

few ties to advertisers

clear goal of making LGBT content available

one-to-many becomes many-to-many

timeshift (TiVo, DVR) -> place shift (iPod, PSP, Slingbox) breaks down the broadcast model, conditions toward openness

trend toward openly accesible content, involved "audiences", away from "massive passives"

we're now post-scarcity in media

get in front of the innvation curve or be left behind by the millions of new content creators

get all web-based content flowing to all major online outlets

here! news, Love & Sex (here! on location)

distribute as a podcast, upload to Google Video, YouTube, MySpace

here! podcast

add an iTunes link to make subscribing easy, add it to Yahoo! podcasts & Odeo

create a podcast feed for all promos, upload them all to Google, YouTube, MySpace

get all original broadcast content online

Lazy Sunday watched 1.2 million times on YouTube within days of being posted

sell on iTunes & Goolge Video - everything should be purchase-able

iTunes: $2/episode, $35/season, $10/multipass (1 month)
Google Video: set your own price
BSG & The Office generate 500,000 sales / week
The Office on iTunes boosted on-air viewership

give away some content to lure viewers - at least 1 episode per season

iTunes, Google Video, YouTube, MySpace, BitTorrent
offer a podcast of all free content
advertising would be acceptable: RocketBoom earning $40k/week (5 episodes) for 300,000 viewers per episode and developing their own ads

put every pilot online, for free, and let your audience tell you what they want

design new content from the ground up for multiple screens and constant-partial-attention

develop new content specifically for digital consumption, niche markets

Fake Gay News, gay teen romantic comedy

aggregate other media sources to turn here! into a destination for all LGBT media

syndicate blogs, podcasts (QPodder), video blogs, indie filmmakers

develop new content in partnership with these sources

produce content -> organize/aggregate content -> manage the relationship between users and between users and content

complete (linkable/addressable) program archive [BBC Creative Archive]

user comments (media?)

tags (let users organize things for you)

chatrooms [Newsvine]

"who's watching" status

links to all media for that episode (whether freely downloadble or purchaseable)

allow users to submit their own content to you, vote on submissions, and tell you what to develop [Current, VideoBomb, Digg]

computer-controlled and socially-driven recomendation systems to help users navigate all the gay media you've gathered for them [last.fm, VideoBomb, BBC Radio Phone Tags]

sharing systems to let users promote the content to friends

provide a place for people to help/connect with each other